Their hearts were, I’m sure, in the right place.
But the San Francisco 49ers vice president of ticketing and suites, Jamie Brandt, swung and missed with an idea to send a memo to fans entitled “The 49ers Home Field Advantage Plan for Gameday.”
With NFC West rival Seattle coming into The ‘Stick on Sunday and Seahawks fans having set another record for crowd noise at an outdoor stadium on Monday night, I suppose the thought was to fight fire with fire.
But while the intent may have been pure, the execution was laughable. And not just to 49ers fans—who could feel somewhat insulted by the condescending tone—but also to rival fans. I mean, do you think those rowdies up in the Pacific Northwest aren’t having a field day with this?
Among the real gems:
“QUIET ON OFFENSE: Communication at the line of scrimmage is critical. Keep it quiet when the 49ers are lining up to the ball on offense. Save the noise for the play!”
For a fan just coming in off the shuttle from Neptune, helpful. For a fan who has actually seen football, a little demeaning.
Fans were also instructed to wear red, to be deafening when the Seahawks have the ball (wait, so the inverse of the “quiet on offense” thing? Fascinating).
The entire memo appears below. Enjoy. Or throw something. But just make sure to get there early so you can be there to “give your 49ers a proper greeting as they run onto the Bill Walsh Field!”