Nov 9, 2013; Berkeley, CA, USA; General view of Memorial Stadium during the NCAA football game between the Southern California Trojans and the California Golden Bears. Mandatory Credit: Kirby Lee-USA TODAY Sports

Kabam Pays $18 Million For Naming Rights At Cal’s Memorial Stadium


Kabam, a company that specializes in games for mobile devices, has partnered with the University of California on a 15-year deal for naming rights of the playing field at recently renovated Memorial Stadium.

The deal, according to the athletic department’s official website, is for nearly $18 million and the field will be known beginning next season at Kabam Field at California Memorial Stadium.

According to the San Jose Mercury News, the company has ties to the university: Co-founder and CEO Kevin Chou is a 2002 graduate.

Part of the deal includes Kabam forming a scholarship program to benefit technology students and the athletic department will make an annual donation of $25,000 to the University Library.

Aside from the inevitable jokes, the deal is a winner for Cal. Anything to further the cause of education is always welcome and the historic stadium will retain its identity.

That has to be considered a win-win—money for the athletic department, scholarship funding and one of the most historic venues in the Pac-12 won’t have to undergo a name change.

And if coach Sonny Dykes can build a program that can put some Kabam on its opponents on the newly named field, so much the better.

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