Feb 13, 2013; Dallas, TX, USA; Sacramento Kings center DeMarcus Cousins (15) warms up before the game against the Dallas Mavericks at the American Airlines Center. The Mavericks defeated the Kings 123-100. Mandatory Credit: Jerome Miron-USA TODAY Sports

Sacramento Kings Believe DeMarcus Cousins is the Face of the Franchise


DeMarcus Cousins hasn’t exactly had the best relationship with the Sacramento Kings, but the Kings are placing their trust behind the big man.

Kings GM Pete D’Alessandro told Marc Spears of Yahoo! Sports that he is confident in Cousins as the face of the franchise.

However, he’ll need to be signed to a contract extension first.

According to Jason Jones of the Sacramento Bee, Cousins’ agent, Dan Fegan, “wants a maximum deal for his client with the threat of a trade demand looming if a deal isn’t reached.”

He is entering the final season of a four-year, $15.8 million deal, but is eligible for a contract extension this summer.

Cousins, who has been told to keep silent, offered a “no comment” when asked about the Kings’ new regime.

Cousins averaged 20.1 points and 11.7 rebounds per game in 75 games last season, and is one of the best centers in the game.

Unfortunately, he has a bad reputation for his quick temper and immaturity.

From arguing with referees to elbowing players to disrespecting head coaches, Cousins has pretty done everything that is humanly possible to ruin his image.

However, he is a budding star and a damn good player, so the Kings are doing everything in their power to appease him.

“He’s an unbelievable talent,” said newly-hired GM Pete D’Alessandro. “I can’t speak more highly about him as a player. I will be getting in touch with him, for sure. He’s unbelievable. He’s a very important part of what we’re looking to do.”

In fact, he’s more than just “important.”

Cousins is now the face of the franchise — the poster boy — and he better clean up his act if he wants to live up to the expectations.

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