Despite a moribund economy and a flat advertising industry, Super Bowl advertising rates continue to climb year-over-year. 2013 Super Bowl ad rates topped out at $4 million per 30-second slot–and inventory is sold out–again. The 2012 Super Bowl attracted 113 million sets of American eyeballs, and ad spending exceeded $263 million, essentially doubling over the past decade. Expect bigger numbers for this year’s Super Bowl.
The usual suspects of automobile manufacturers will have commercials, including Ford, Chrysler, Mercedes, Audi, Toyota, Hyundai, and Kia. The notable omission is GM, who apparently believes ad rates have spiraled out of control and the return on investment is no longer attractive. Rumor has it “Gangnam Style” Youtube sensation Psy is on the roster.
According to this report, Americans will consume 1.23 billion chicken wings this Super Bowl weekend, despite higher prices than last year.
For those planning to attend the game live, tickets are currently running from $1850 to $12516 on NFL Ticket Exchange.
Whether you’re making the trek to New Orleans, heading to your local sports bar, or ordering take-out service to the comforts of your couch, enjoy Super Bowl XLVII everyone!